After the successful performance as the chief of Ras AI Khaimah Tourism Authority, Mr. Haitham Mattar has taken up to a new role in Saudi Arabia.
Saudi Arabia has recently launched a new program known as the Vision 2030 potential designed for development diversifying away from a co-operation on oil.
The potential development of the tourism industry will play a vital role in Vision 2020 where Mattar has been appointed as the senior executive to execute this vision effectively.
The program includes increasing the availability of Saudi Visas. It is followed by marketing and advertisement of Saudi tourism for attracting international travelers.
Mattar elucidated- “Saudi has extensive culture, heritage, delightful nature, stunning deserts, and mountains. Today, the region is focusing on Vision 2030, in which the country aims to accommodate 62 million visitors every year, raising it to 100 million by 2035”.
The effective launch of the new E-visa System in Saudi Arabia is an initial step for this vision. The E-visa was a success with attracting Chinese and British guests in the country.
For primary mode, the backbone of Saudi tourism will be limited to religious tourism, with increasing travelers visiting Mecca each year for hajj.
Mattar adds: “Corresponding to the cultural offering, Saudi has also begun his journey in the entertainment sector.”
The destination includes over six large concerts, formula E championship, and Dakar rally, all of these will play a vital role in positioning Saudi on the global map. These events have allowed people to come to Saudi and experience the country’s hospitality.
Saudi Arabia has also launched the Red-Sea Development project. This will allow a variety of luxury hotels to open near the sea and, eventually, help in the successful layout of vision 2030.
It has also participated in ITB Berlin 2018, the largest European trade show. This year aligned with the European markets, Germany and UK Saudi will be debuting its pavilion.